Herbal Tatva Hibiscus Protein Shampoo 200ml Dry Hair Repair Damage Repair Anti Frizz Nourishing Shampoo 100 Paraben Free Sulphate Free Silicone Free Toxin Free Organic Formula Suitable for Men Women

Herbal Tatva Hibiscus Protein Shampoo 200ml Dry Hair Repair Damage Repair Anti Frizz Nourishing Shampoo 100 Paraben Free Sulphate Free Silicone Free Toxin Free Organic Formula Suitable for Men Women

Key Features:
- Repair dry and damaged hair
- Anti-frizz formula
- Nourishing properties
- Paraben, sulfate, silicone, and toxin-free
- Suitable for both men and women


For whom:
This Herbal Tatva Hibiscus Protein Shampoo is perfect for individuals with dry, damaged, and frizzy hair looking for a natural and organic solution to repair and nourish their locks. It is suitable for all genders and hair types.

Pros:
- Effectively repairs and nourishes dry and damaged hair
- Helps reduce frizz and improve hair texture
- Free from harmful chemicals like parabens, sulfates, silicones, and toxins
- Organic formula that is gentle on the scalp and hair


Cons:
- May not lather as much as traditional shampoos due to its natural and organic formulation
- Some users may find the scent of hibiscus overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features aligned with current consumer preferences for organic, paraben-free shampoos.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the herbal hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar organic shampoos in the market.	Retail360
Competition	10	8	Facing moderate competition from other established herbal shampoo brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues like dryness and frizz effectively.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong contender in the herbal shampoo segment with competitive pricing and effective formulation.

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