Head Shoulders Smooth and Silky Shampoo 340ml

Head Shoulders Smooth and Silky Shampoo 340ml

Head Shoulders Smooth and Silky Shampoo is a specially formulated shampoo designed to cleanse and nourish your hair, leaving it smooth, soft, and manageable. With its unique blend of ingredients, this shampoo helps to reduce frizz and improve hair texture for a silky finish.
Key Features: - Formulated with moisturizers to hydrate and smooth hair - Helps to reduce frizz and improve hair texture - Leaves hair feeling soft, silky, and manageable - Suitable for daily use - pH balanced formula
For whom: Head Shoulders Smooth and Silky Shampoo is suitable for anyone looking to achieve smooth, silky hair. Whether you have dry, frizzy, or unruly hair, this shampoo can help to improve the overall texture and appearance of your hair.
Pros: - Leaves hair feeling soft and silky - Helps to reduce frizz - Nourishes and hydrates the hair - Suitable for daily use
Cons: - May not be suitable for those with sensitive scalp - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers desired features like smoothness and silkiness	Retail360, IRI
Brand Strength	20	18	Strong brand recognition and trust among Indian consumers	Brand Equity, Nielsen
Category Momentum	20	15	Growing demand for premium shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar products in the market	Kantar, GfK
Competition	10	8	Facing strong competition from other established brands	MarketWatch, Forbes
Use-case Advantage	5	5	Addresses common hair concerns effectively	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Competitively positioned premium shampoo with strong brand recognition in growing Indian market.

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