Head Shoulders 7in1 Anti dandruff Shampoo Multi action formula Complete Solution for unhealthy scalp 7 benefits for Men and Women 180ml

Head Shoulders 7in1 Anti dandruff Shampoo Multi action formula Complete Solution for unhealthy scalp 7 benefits for Men and Women 180ml

About Product: Head & Shoulders 7in1 Anti dandruff Shampoo is a multi-action formula designed to provide a complete solution for an unhealthy scalp. With its 7 benefits, this shampoo is suitable for both men and women.

Key Features: - Provides relief from dandruff - Cleanses the scalp thoroughly - Prevents itching and dryness - Nourishes the hair - Contains anti-bacterial properties - Leaves hair soft and manageable - Suitable for daily use

For Whom: This shampoo is ideal for individuals struggling with dandruff and scalp issues. It is suitable for all hair types and can be used by both men and women.

Pros: - Effectively eliminates dandruff - Soothes the scalp - Improves overall hair health - Pleasant fragrance - Affordable price point

Cons: - Some users may find the formula to be too strong for daily use - May not be suitable for very sensitive scalps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers comprehensive 7-in-1 solution for unhealthy scalp, appealing to both men and women	GfK
Brand Strength	20	18	Head & Shoulders is a well-established and trusted brand in India	Brandwatch
Category Momentum	20	15	Strong growth in shampoo market, high demand for anti-dandruff solutions	Mintel
Price Positioning	20	10	Competitively priced for the features and benefits it offers	Euromonitor
Competition	10	8	Facing competition from other established anti-dandruff shampoo brands in the market	Nielsen
Use-case Advantage	5	5	Addresses multiple hair concerns in one product, convenient for consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Head & Shoulders 7-in-1 well in the competitive Indian shampoo market.

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