Hairmac Sulphate Free Shampoo 250ml

Hairmac Sulphate Free Shampoo 250ml

Hairmac Sulphate Free Shampoo is a gentle yet effective hair cleansing solution that is free from harsh sulphates. It is specially formulated to clean the hair without stripping it of its natural oils, making it perfect for those with sensitive scalps or dry hair.

Key Features:
- Sulphate-free formula
- Gentle cleansing action
- Helps maintain natural oils
- Leaves hair soft and smooth

For whom:
Hairmac Sulphate Free Shampoo is suitable for all hair types, but is especially beneficial for those with sensitive scalps, dry hair, or color-treated hair.

Pros:
- Gentle on the scalp
- Does not strip hair of natural oils
- Leaves hair feeling soft and healthy

Cons:
- Some users may find the formula to be slightly less foamy compared to traditional shampoos.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula and gentle cleansing suitable for Indian consumers.	Beauty Insider
Brand Strength	20	18	Established brand with loyal customer base in the shampoo category.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other sulfate-free shampoos in the market.	Retail Today
Competition	10	10	Facing moderate competition from other sulfate-free shampoo brands in India.	MarketWatch
Use-case Advantage	5	3	Addresses the need for gentle cleansing for daily hair care routines.	Haircare Magazine
Final Market Score	100	76/100 (3.80/5)	Hairmac Sulfate-Free Shampoo 250ml is well-positioned in the growing Indian sulfate-free shampoo market.

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