Godrej Professional Quinoa Smooth Shampoo 1000 ML

Godrej Professional Quinoa Smooth Shampoo 1000 ML

This shampoo from Godrej Professional is specially formulated with quinoa extracts to provide smooth and healthy hair. Quinoa is known for its protein-rich properties that help in strengthening and repairing damaged hair.

Key Features: - Enriched with Quinoa extracts - Protein-rich formula - Strengthens and repairs damaged hair - Leaves hair smooth and healthy

For whom: This shampoo is suitable for all hair types, especially for those who have dry, damaged, or frizzy hair. It is perfect for anyone looking to restore the health and shine of their hair.

Pros: - Strengthens hair - Repairs damage - Smoothens hair - Suitable for all hair types

Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Quinoa extract and moisturizing properties align with current consumer preferences	Beauty Insider
Brand Strength	20	18	Godrej's established reputation for quality hair care products	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market	Retail360
Competition	10	0	Intense competition in the premium shampoo segment from both local and international brands	Business Today
Use-case Advantage	5	3	Specifically formulated for moisturizing and nourishing hair, meeting a common consumer need	Vogue
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Quinoa Smooth Shampoo 1000ml is well-positioned in the premium hair care segment in India.

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