Godrej Professional Probio Honey Moisture Shampoo 250Ml For Dry Damaged Hair No Paraben With Honey Nourishing Oil

Godrej Professional Probio Honey Moisture Shampoo 250Ml For Dry Damaged Hair No Paraben With Honey Nourishing Oil

Key Features: - Enriched with probiotics and honey nourishing oil - Formulated without parabens, sulfates, and silicones - Helps in moisturizing and nourishing dry and damaged hair - Adds shine and smoothness to the hair
For whom: - Suitable for individuals with dry and damaged hair - Ideal for those looking for a shampoo without harsh chemicals
Pros: - Nourishes and repairs dry hair - Adds moisture and hydration - Improves hair texture and shine - Free from harmful chemicals
Cons: - May not lather as much as sulfate-containing shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Addresses the need for moisturizing and repairing dry, damaged hair with natural ingredients like honey and nourishing oils.	Beauty Insider
Brand Strength	20	18	Godrej Professional is a trusted brand in the Indian haircare market.	Brand Equity
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural ingredient shampoos in the market.	Vogue India
Competition	10	0	Intense competition in the natural ingredient shampoo segment with multiple brands offering similar products.	Femina
Use-case Advantage	5	3	Offers effective solution for individuals with dry and damaged hair seeking natural haircare products.	Elle India
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Probio Honey Moisture Shampoo is well-positioned in the Indian market for natural ingredient shampoos.

Factor	Rating (out of 5)	Notes
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