Godrej Professional Keracare Repair Shampoo 250ml Sulphate Free For Chemically Treated Hair with Grapeseed Oil

Godrej Professional Keracare Repair Shampoo 250ml Sulphate Free For Chemically Treated Hair with Grapeseed Oil

Key Features: - Sulphate-free formula - Enriched with grapeseed oil for repair and nourishment - Specifically designed for chemically treated hair - Helps to restore hair's natural shine and strength
For whom: - Ideal for individuals with chemically treated hair - Suitable for all hair types
Pros: - Gentle on the scalp and hair - Helps to repair and restore damaged hair - Leaves hair feeling soft and manageable - Sulfate-free formula is gentle on color-treated hair - Nourishing grapeseed oil helps to improve hair health
Cons: - May not lather as much as traditional shampoos - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The presence of grapeseed oil makes it suitable for chemically treated hair, a common need in the Indian market.	Vogue India
Brand Strength	20	18	Godrej Professional is a well-established brand in India with a strong presence in the haircare segment.	Brand Equity
Category Momentum	20	15	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to other premium sulphate-free shampoos in the market.	Business Standard
Competition	10	0	Limited direct competition in the sulphate-free shampoo segment, providing a unique selling proposition for the product.	Beauty Launchpad
Use-case Advantage	5	3	Addresses the specific needs of chemically treated hair, offering effective repair and nourishment.	Femina
Final Market Score	100	66/100 (3.30/5)	Godrej Professional Keracare Repair Shampoo offers a well-positioned sulphate-free solution for chemically treated hair in the Indian market.

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