Godrej Professional Keracare Keratin Repair Shampoo 1000ml

Godrej Professional Keracare Keratin Repair Shampoo 1000ml

Godrej Professional Keracare Keratin Repair Shampoo is a specially formulated shampoo designed to repair and nourish damaged hair. It is enriched with keratin protein which helps in strengthening and repairing the hair strands, leaving them smooth and frizz-free.

Key Features:
- Enriched with keratin protein
- Repairs and strengthens damaged hair
- Helps in reducing frizz and making hair more manageable
- Suitable for all hair types
For whom:
This shampoo is suitable for anyone with damaged or dry hair looking to repair and nourish their hair. It is safe for all hair types and can be used regularly for best results.

Pros:
- Repairs and strengthens hair
- Reduces frizz and adds shine
- Suitable for all hair types
- Comes in a large 1000ml size, making it long-lasting
Cons:
- May be expensive compared to regular shampoos
- Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin repair formula aligns with current consumer preference for hair repair solutions	Euromonitor
Brand Strength	20	18	Godrej's strong brand reputation in India boosts product credibility	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium keratin shampoos in the market	AC Nielsen
Competition	10	8	Facing moderate competition from established and emerging brands in the premium hair care segment	IRI
Use-case Advantage	5	5	Large bottle size offers value for money to consumers	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand, competitive pricing, and on-trend features position this shampoo well in the Indian market.

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