Fix My Curls Cleansing Shampoo for Curly Hair Wavy Hair Enriched with Apple Cider Vinegar Tea Tree Rosemary Oil Anti Frizz Anti Itch pH Balanced Paraben Free Silicone Free Sulfate Free 100g

Fix My Curls Cleansing Shampoo for Curly Hair Wavy Hair Enriched with Apple Cider Vinegar Tea Tree Rosemary Oil Anti Frizz Anti Itch pH Balanced Paraben Free Silicone Free Sulfate Free 100g

Fix My Curls Apple Cider Vinegar Cleansing Shampoo is specially formulated for curly and wavy hair. Infused with tea tree and rosemary oil, this shampoo helps to cleanse the scalp, reduce frizz, and alleviate itchiness.

Key Features: - Anti-frizz formula helps to smooth and define curls - Anti-itch properties soothe and calm the scalp - pH balanced formula promotes healthy hair and scalp - Paraben-free, silicone-free, and sulfate-free

For whom: This shampoo is ideal for individuals with curly or wavy hair looking to cleanse their scalp while maintaining hydration and definition in their curls.

Pros: - Helps to combat frizz and maintain curl definition - Soothes and calms the scalp - Suitable for sensitive skin - Free from harsh chemicals

Cons: - Some users may find the scent too strong - May not lather as much as traditional shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for curly and wavy hair needs, free from harmful chemicals.	IndiaRetailing
Brand Strength	20	15	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	10	Growing demand for specialized hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Euromonitor
Competition	10	6	Facing competition from established brands offering similar natural hair care solutions.	BusinessToday
Use-case Advantage	5	5	Addresses common concerns of frizz and itchiness for curly and wavy hair types.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned in the Indian market with a strong brand and tailored formulation for curly and wavy hair.

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