ENICA ALOEVERA HAIR WASH 140ML

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Smart Rank ⓘ 46/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

76/100 (3.80/5)

Good value

Enica Aloe Vera Hair Wash 140ml offers a competitive blend of natural ingredients and pricing, positioning it well in the Indian shampoo market.

Rs.280.00 Rs.280.00

Best price from

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Details

ENICA ALOEVERA HAIR WASH 140ML

Enica Aloe Vera Hair Wash is a natural and gentle shampoo that nourishes and strengthens your hair while promoting healthy growth. Made with the goodness of aloe vera, this hair wash is free from harsh chemicals and is suitable for all hair types.

Key Features: - Contains natural aloe vera extract to moisturize and repair hair - Helps to reduce dandruff and itching on the scalp - Strengthens hair follicles and promotes hair growth - Free from sulfates, parabens, and artificial fragrances

For whom: Enica Aloe Vera Hair Wash is perfect for anyone looking for a gentle and natural shampoo that will nourish and protect their hair. It is ideal for those with sensitive scalps or hair that is prone to dryness or damage.

Pros: - Nourishes and strengthens hair with natural ingredients - Helps to reduce scalp irritation and dandruff - Suitable for all hair types - Free from harsh chemicals Cons: - May not lather as much as traditional shampoos - Some users may prefer a stronger fragrance

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aloe vera known for its nourishing properties, aligns with current consumer preferences for natural ingredients.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the shampoo category.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar aloe vera-based shampoos in the market.	Retail360
Competition	10	10	Facing moderate competition from other aloe vera shampoos, but unique formulation sets it apart.	MarketWatch
Use-case Advantage	5	3	Offers gentle cleansing suitable for daily use, appealing to consumers seeking mild hair care solutions.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Enica Aloe Vera Hair Wash 140ml offers a competitive blend of natural ingredients and pricing, positioning it well in the Indian shampoo market.