Earth Rhythm Biotin Shampoo Bar With Niacinamide Ginseng Extract Sulfate and Paraben Free Controls Heat Damage Restores Suppleness Tin Packaging 80 gm

Earth Rhythm Biotin Shampoo Bar With Niacinamide Ginseng Extract Sulfate and Paraben Free Controls Heat Damage Restores Suppleness Tin Packaging 80 gm

This Earth Rhythm Biotin Shampoo Bar is formulated with nourishing ingredients like niacinamide and ginseng extract. It is free from sulfates and parabens, making it gentle on the hair and scalp.

Key Features:
- Contains biotin, niacinamide, and ginseng extract
- Free from sulfates and parabens
- Controls heat damage and restores suppleness
- Comes in a convenient tin packaging
- Each bar weighs 80 gm

This shampoo bar is suitable for anyone looking for a natural and eco-friendly hair care option. It is especially beneficial for those with heat-damaged hair or those looking to improve the overall health and appearance of their hair.

Pros:
- Nourishing ingredients to help improve hair health
- Free from harsh chemicals like sulfates and parabens
- Convenient tin packaging for easy storage and travel

Cons:
- Some may find the transition to a shampoo bar challenging if they are used to liquid shampoos
- May not lather as much as traditional shampoos, but still effectively cleanses the hair

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with biotin, niacinamide, and ginseng for hair health.	CosmeticsDesignAsia
Brand Strength	20	10	Established brand with positive reputation for natural ingredients.	Brandwatch
Category Momentum	20	15	Growing demand for sustainable hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoo bars in India.	Euromonitor
Competition	10	6	Facing competition from established and emerging natural hair care brands in India.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues like heat damage and lack of suppleness effectively.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Innovative shampoo bar with strong market fit and competitive pricing.

Factor	Rating (out of 5)	Notes
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