eAmaze Noni Hair Color Shampoo 200ml Natural Black Professional Hair Color at Home No Skin Stain No Ammonia No Paraben No Sulphate Enriched with Noni and Argan Extract

eAmaze Noni Hair Color Shampoo 200ml Natural Black Professional Hair Color at Home No Skin Stain No Ammonia No Paraben No Sulphate Enriched with Noni and Argan Extract

Key Features: - Contains natural ingredients like Noni and Argan extracts - No harmful chemicals like Ammonia, Paraben, or Sulphate - Easy to use at home for quick hair coloring - Provides a natural black shade to your hair - Does not stain the skin
For whom: - Individuals looking for a natural hair coloring solution without damaging their hair - People who prefer to color their hair at home without the hassle of visiting a salon - Those with sensitive skin who want to avoid skin stains from hair dye
Pros: - Natural ingredients nourish and strengthen the hair - No ammonia, paraben, or sulfate make it safe for regular use - Easy application process for quick results - Leaves a natural black color without damaging the hair
Cons: - May not provide as vibrant color as chemical-based hair dyes - Results may vary depending on individual hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique noni and argan extracts for effective hair coloring.	BeautyInsider
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair color shampoos.	Euromonitor
Competition	10	8	Facing moderate competition from other natural hair color brands.	CosmeticsBusiness
Use-case Advantage	5	5	Convenient home hair coloring solution without skin stains.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique natural ingredients position it well in the growing Indian natural hair care market.

Factor	Rating (out of 5)	Notes
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