DR RASMIT Anti Dandruff Shampoo For Women Men 250ml Reduces Up to 100 Dandruff Strengthens Hair Shampoo with 1 Salicylic Biotin Shampoo for All Hair types

DR RASMIT Anti Dandruff Shampoo For Women Men 250ml Reduces Up to 100 Dandruff Strengthens Hair Shampoo with 1 Salicylic Biotin Shampoo for All Hair types

Key Features: - Formulated with 1% Salicylic Acid and Biotin to effectively reduce dandruff - Strengthens hair from root to tip, promoting healthier, stronger hair - Suitable for all hair types, including color-treated hair

For whom: - Ideal for both women and men who are struggling with dandruff and want to achieve healthier hair - Suitable for individuals with all hair types, including those with color-treated hair

Pros: - Effectively reduces dandruff and flakes, providing relief from itching and irritation - Strengthens hair, promoting overall hair health and growth - Suitable for daily use and safe for color-treated hair

Cons: - May not work for severe cases of dandruff, requiring a stronger medicated shampoo - Some users may find the scent to be too strong for their liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective ingredients like Salicylic Acid & Biotin meet market needs.	CosmeticsDesign
Brand Strength	20	18	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Euromonitor
Competition	10	0	Intense competition in the anti-dandruff shampoo segment.	GfK
Use-case Advantage	5	3	Suitable for all hair types, catering to diverse consumer needs.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-dandruff shampoo with strong brand and effective ingredients.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—