Dove Hair Fall Rescue Shampoo 80 ml

Dove Hair Fall Rescue Shampoo 80 ml

Dove Hair Fall Rescue Shampoo is specially formulated to combat hair fall and promote healthy, strong hair. Its unique formula strengthens hair strands from root to tip, reducing hair fall due to breakage.

Key Features: 1. Enriched with Nutrilock Actives to nourish and protect hair 2. Helps reduce hair fall and breakage 3. Leaves hair feeling soft, smooth, and healthy

For whom: Ideal for those experiencing hair fall and looking to improve the health and strength of their hair. Suitable for all hair types.

Pros: 1. Effective in reducing hair fall 2. Nourishes hair and improves overall hair health 3. Pleasant scent and lathering

Cons: 1. May not work for severe cases of hair fall 2. Some users may find the formula too rich for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Dove Hair Fall Rescue Shampoo's formula is tailored to address hair fall issues, aligning well with Indian consumers' needs.	Beauty Insider, Vogue
Brand Strength	20	18	Dove is a well-established brand in India known for its quality and trustworthiness in hair care products.	Brand Equity, Nielsen
Category Momentum	20	15	Shampoos in India are high in demand due to daily usage and growing focus on personal grooming.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for the Indian market, making it accessible to a wide range of consumers.	Retail360, Business Standard
Competition	10	8	Faces competition from other established shampoo brands in India, requiring continuous innovation and marketing efforts.	Hindustan Times, Livemint
Use-case Advantage	5	5	The 80 ml size makes it convenient for travel and trial purposes, appealing to on-the-go consumers.	India Today, The Economic Times
Final Market Score	100	76/100 (3.80/5)	Dove Hair Fall Rescue Shampoo 80 ml holds a strong position in the competitive Indian shampoo market, offering a well-rounded solution for hair fall issues.

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