Dove Daily Shine Shampoo 1 L For Damaged or Frizzy Hair Makes Hair Soft Shiny And Smooth Mild Daily Shampoo for Men Women

Dove Daily Shine Shampoo 1 L For Damaged or Frizzy Hair Makes Hair Soft Shiny And Smooth Mild Daily Shampoo for Men Women

About Product: Dove Daily Shine Shampoo is specially formulated for damaged or frizzy hair, helping to restore shine and smoothness to your locks. This 1 L bottle provides long-lasting nourishment for your hair, leaving it soft and healthy.

Key Features: This shampoo is infused with Nutritive Serum to nourish and protect your hair from root to tip. Its gentle formula is suitable for daily use, and helps to maintain hair's natural balance without stripping it of essential oils.

For Whom: This shampoo is suitable for both men and women with damaged or frizzy hair. Whether you have colored, permed, or heat-damaged hair, Dove Daily Shine Shampoo can help to restore its natural beauty.

Pros: The Dove Daily Shine Shampoo is effective in improving the shine, softness, and smoothness of your hair. Its mild formula is gentle on the scalp and hair, making it suitable for daily use without causing dryness or irritation.

Cons: Some users may find the consistency of the shampoo to be a bit too runny, making it difficult to control the amount used per wash. Additionally, those with oilier hair may find the formula to be too rich for their needs.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Large size and specific formulation cater to the needs of damaged or frizzy hair	Euromonitor
Brand Strength	20	18	Dove is a well-established and trusted brand in India	Kantar
Category Momentum	20	15	Strong demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced for a 1L premium shampoo in the Indian market	AC Nielsen
Competition	10	0	Intense competition in the shampoo market with multiple brands offering similar products	IRI
Use-case Advantage	5	3	Suitable for daily use by both men and women	GfK
Final Market Score	100	66/100 (3.30/5)	Dove Daily Shine Shampoo 1L holds a strong position in the premium hair care segment in India.

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