Dorofey Professional Premium Nanoplastia Smoothening Shampoo Sulfate free Paraben Silicone free For Smooth Straight Hair Damage Repair 250ml

Dorofey Professional Premium Nanoplastia Smoothening Shampoo Sulfate free Paraben Silicone free For Smooth Straight Hair Damage Repair 250ml

About Product: Dorofey Professional Premium Nanoplastia Smoothening Shampoo is a sulfate-free, paraben-free, and silicone-free shampoo specially formulated for smooth, straight hair. It is designed to repair damage and leave hair feeling soft and healthy.

Key Features: - Sulfate-free formula gently cleanses without stripping hair of natural oils - Paraben-free and silicone-free for a healthier hair care routine - Nanoplastia technology helps to smoothen hair and reduce frizz - Repair damage and improve overall hair health - Leaves hair feeling soft, smooth, and manageable

For whom: This shampoo is ideal for those with straight or smooth hair looking to repair damage and improve the overall health of their hair. It is suitable for all hair types and is safe to use on color-treated hair.

Pros: - Sulfate-free formula is gentle on hair and scalp - Paraben-free and silicone-free for a healthier hair care routine - Nanoplastia technology helps to smoothen hair and reduce frizz - Repair damage and improve overall hair health - Leaves hair feeling soft, smooth, and manageable

Cons: - May not be suitable for those with severely damaged or extremely dry hair - Some users may find the price point to be on the higher side.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate, paraben, and silicone-free formula aligns with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and innovation.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products in the market.	Retail360
Competition	10	8	Facing competition from established and emerging brands offering similar smoothing shampoos.	Business Today
Use-case Advantage	5	5	Addresses the need for damage repair and provides smooth, straight hair.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Dorofey Professional Premium Nanoplastia Smoothing Shampoo well in the growing Indian premium hair care market.

Factor	Rating (out of 5)	Notes
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