DIONE UK Keratin Enrichment Hair Shampoo 300 ML

DIONE UK Keratin Enrichment Hair Shampoo 300 ML

DIONE UK Keratin Enrichment Hair Shampoo is a high-quality hair care product designed to nourish and strengthen your hair. It is enriched with keratin, a protein that helps to repair and protect damaged hair, leaving it looking healthy and vibrant.

Key Features:
- Enriched with keratin to strengthen and repair hair
- Helps to nourish and hydrate hair
- Leaves hair looking healthy and vibrant
- Suitable for all hair types

For whom:
This shampoo is suitable for anyone looking to improve the health and appearance of their hair. Whether you have dry, damaged, or dull hair, DIONE UK Keratin Enrichment Hair Shampoo can help to restore shine and strength.

Pros:
- Restores and strengthens damaged hair
- Nourishes and hydrates hair
- Suitable for all hair types

Cons:
- Some may find the scent too strong
- May be on the pricier side compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Keratin enriched formula aligns with current consumer preference for hair strengthening products.	Euromonitor
Brand Strength	20	10	Established brand reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar keratin shampoos in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other established keratin shampoo brands.	Kantar
Use-case Advantage	5	5	Offers effective solution for damaged hair repair and maintenance.	Retail360
Final Market Score	100	66/100 (3.30/5)	DIONE UK Keratin Shampoo holds a strong position in the Indian market due to its brand strength and product features.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—