De Fabulous Reviver Hair Repair Shampoo 250ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Shampoo 250ml Sulphate Free pH Balanced All Hair Types

De Fabulous Reviver Hair Repair Shampoo is a premium hair care product designed to repair and rejuvenate damaged hair. It is made with a sulphate-free and pH balanced formula that gently cleanses the hair while nourishing and strengthening it from root to tip.

Key Features: - Sulphate-free formula - pH balanced for all hair types - Repairs and rejuvenates damaged hair - Nourishes and strengthens hair - Gently cleanses without stripping natural oils

This shampoo is suitable for individuals with damaged, dry, brittle, or chemically treated hair. It is perfect for those looking to restore their hair's health and vitality.

Pros: - Repairs damaged hair - Nourishes and strengthens hair - Gentle formula - Suitable for all hair types Cons: - May not lather as much as traditional shampoos - Price may be higher than drugstore brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulphate-free and pH balanced formula aligns with current consumer preferences	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in hair care segment	Brandwatch
Category Momentum	20	10	Growing demand for sulphate-free shampoos in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar sulphate-free shampoos in the market	Retail360
Competition	10	9	Facing moderate competition from other sulphate-free shampoo brands	Nielsen
Use-case Advantage	5	2	Suitable for all hair types, catering to a wide consumer base	GfK
Final Market Score	100	66/100 (3.30/5)	De Fabulous Reviver Shampoo offers a balanced mix of features and pricing, poised for strong market acceptance.

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