De Fabulous Marula Oil Shampoo 250ml Sulphate Free All Hair Types 250 ml Pack of 1

De Fabulous Marula Oil Shampoo 250ml Sulphate Free All Hair Types 250 ml Pack of 1

De Fabulous Marula Oil Shampoo is a sulphate-free formula that is suitable for all hair types. It is enriched with marula oil, known for its nourishing and hydrating properties, making it the perfect shampoo for maintaining healthy and lustrous hair.

Key Features:
- Sulphate-free formula that gently cleanses the hair without stripping it of its natural oils
- Enriched with marula oil to nourish and hydrate the hair
- Suitable for all hair types
- Leaves hair feeling soft, smooth, and manageable

For whom:
This shampoo is suitable for anyone looking to maintain healthy, shiny, and nourished hair. Whether you have dry, damaged, or color-treated hair, De Fabulous Marula Oil Shampoo is a great choice for keeping your locks looking their best.

Pros:
- Nourishing formula that improves the overall health of the hair
- Sulphate-free, making it gentle on the scalp and hair
- Leaves hair feeling soft and smooth

Cons:
- Some users may find the price point to be higher than other shampoos
- The scent may not be to everyone's liking

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Marula oil and sulphate-free formulation align with current consumer preferences.	Euromonitor
Brand Strength	20	15	Established brand with positive reputation in hair care sector.	Brandwatch
Category Momentum	20	10	Growing demand for sulphate-free shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium sulphate-free shampoos.	Kantar
Competition	10	9	Facing moderate competition from other sulphate-free shampoo brands in the market.	Nielsen
Use-case Advantage	5	2	Suitable for all hair types, offering versatility to consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	De Fabulous Marula Oil Shampoo offers a well-balanced mix of features and pricing in the growing Indian sulphate-free shampoo segment.

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