Dabur Vatika Lemon Anti Dandruff Shampoo 1L Reduces Dandruff from 1st wash Moisturises Scalp Provides Gentle Cleansing Conditioning Nourishment to Hair

Dabur Vatika Lemon Anti Dandruff Shampoo 1L Reduces Dandruff from 1st wash Moisturises Scalp Provides Gentle Cleansing Conditioning Nourishment to Hair

Key Features: - Contains lemon extracts known for their anti-dandruff properties - Provides deep moisturization to the scalp - Gently cleanses the hair without stripping its natural oils - Conditions and nourishes the hair, leaving it soft and manageable - Helps reduce dandruff from the first wash
For whom: This shampoo is suitable for those who struggle with dandruff and want a gentle yet effective solution for their hair and scalp. It is suitable for all hair types.
Pros: - Effective in reducing dandruff - Leaves hair soft and manageable - Moisturizes and nourishes the scalp - Contains natural ingredients
Cons: - Some users may find the lemon scent to be too strong - May not work for severe cases of dandruff

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Effective anti-dandruff formula with moisturizing and nourishing properties	Hindustan Times
Brand Strength	20	18	Dabur Vatika well-established and trusted brand in India	Brand Equity
Category Momentum	20	15	Strong growth in shampoo market in India	Euromonitor
Price Positioning	20	10	Competitively priced for a 1L anti-dandruff shampoo in India	Business Standard
Competition	10	0	Intense competition in the anti-dandruff shampoo segment in India	Mint
Use-case Advantage	5	3	Addresses common hair issues like dandruff effectively	Vogue
Final Market Score	100	66/100 (3.30/5)	Dabur Vatika Lemon Anti-Dandruff Shampoo 1L well-positioned in competitive Indian market

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—