Clensta Eggstreme Hair Repair Shampoo With Egg Protein Biotin Hydrolyzed Silk Protein Promotes Strengthening Repair Damaged Hair Sulfate Paraben Free For Men Women 250ml

Clensta Eggstreme Hair Repair Shampoo With Egg Protein Biotin Hydrolyzed Silk Protein Promotes Strengthening Repair Damaged Hair Sulfate Paraben Free For Men Women 250ml

Key Features: - Contains egg protein, biotin, and hydrolyzed silk protein for promoting strengthening and repair of damaged hair - Sulfate and paraben-free formula to ensure gentle cleansing without stripping the hair of its natural oils - Comes in a convenient 250ml size for easy use at home or while traveling

For whom: - Ideal for men and women with damaged or weak hair looking to promote healthier and stronger locks - Suitable for all hair types including dry, damaged, color-treated, and chemically-treated hair

Pros: - Infused with high-quality ingredients like egg protein and biotin known for their hair strengthening properties - Gentle formula that cleanses without harsh sulfates or parabens, making it suitable for daily use - Compact size makes it perfect for on-the-go use or travel

Cons: - Some users may not prefer the scent of the product - May not lather as much as traditional shampoos due to the sulfate-free formula

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative ingredients like egg protein and biotin align with current consumer preferences for natural products.	Euromonitor
Brand Strength	20	10	Established brand reputation in hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair repair shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair repair shampoos in the market.	Retail360
Competition	10	6	Facing moderate competition from established brands offering similar hair repair solutions.	HairCareToday
Use-case Advantage	5	5	Addresses the specific need for strengthening and repairing damaged hair, a common concern among Indian consumers.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Well-positioned premium hair repair shampoo with competitive pricing and innovative ingredients.

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