Cipla Xgain Shampoo 2 in 1 Volumizing Formula pH Balanced Enhance Hair Volume and Shine 200 ML Pack of 1

Cipla Xgain Shampoo 2 in 1 Volumizing Formula pH Balanced Enhance Hair Volume and Shine 200 ML Pack of 1

Cipla Xgain 2-in-1 Volumizing Shampoo is a hair care product specifically designed to enhance hair volume and shine. Its pH balanced formula helps to clean the scalp and hair effectively while adding volume and shine.

Key Features: - Volumizing formula adds body and fullness to hair - pH balanced formula gentle on scalp - Cleanses hair without stripping away natural oils - Enhances shine and luster - Suitable for daily use

This product is ideal for individuals with flat or limp hair who are looking to add volume and bounce to their hair. It is suitable for all hair types and can be used by both men and women.

Pros: - Adds volume and fullness to hair - Leaves hair shiny and lustrous - pH balanced formula is gentle on scalp - Suitable for daily use Cons: - May not be suitable for those with very dry or damaged hair - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH balanced formula and volumizing properties meet consumer expectations.	Euromonitor
Brand Strength	20	18	Cipla's strong brand reputation in the healthcare sector.	Brandwatch
Category Momentum	20	15	Growing demand for volumizing shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar volumizing shampoos in the market.	Kantar
Competition	10	0	Intense competition in the volumizing shampoo segment from both local and global brands.	Nielsen
Use-case Advantage	5	3	Provides both volume and shine, offering dual benefits to consumers.	GfK
Final Market Score	100	66/100 (3.30/5)	Cipla Xgain 2-in-1 Volumizing Shampoo offers a balanced mix of volume and shine, competitively priced in a growing market.

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