Celtar Hair Wash for Psoriasis Seborrheic Dermatitis Dandruff 140ml

Celtar Hair Wash for Psoriasis Seborrheic Dermatitis Dandruff 140ml

Key Features: - Formulated with natural ingredients like tea tree oil and coal tar - Helps relieve symptoms of psoriasis, seborrheic dermatitis, and dandruff - Soothes itchy and flaky scalp - Promotes healthy scalp and hair growth
For whom: - Individuals suffering from scalp conditions such as psoriasis, seborrheic dermatitis, and dandruff - Those looking for a natural and effective solution to address scalp issues - Anyone looking to maintain a healthy scalp and promote hair growth
Pros: - Natural ingredients with proven effectiveness in treating scalp conditions - Provides relief from itching and flaking - Promotes overall scalp health and hair growth
Cons: - Strong scent may not be appealing to some users - Results may vary among individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation targeting specific scalp conditions prevalent in the Indian market.	Dermatology Times
Brand Strength	20	18	Established brand with a reputation for effective dermatological solutions.	Brand Equity
Category Momentum	20	15	Strong growth in demand for specialized hair care products in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar specialized shampoos in India.	Retail Today
Competition	10	8	Facing moderate competition from established brands offering similar solutions for scalp conditions in India.	Business Standard
Use-case Advantage	5	5	Addresses multiple common scalp issues in one product, appealing to Indian consumers seeking convenience.	India Retail News
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian market with strong brand reputation and tailored formulation for common scalp conditions.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—