Calyx Professional Ultimate Repair System Silk Touch Shampoo Conditioner 200ml set of 2

Calyx Professional Ultimate Repair System Silk Touch Shampoo Conditioner 200ml set of 2

The Calyx Professional Ultimate Repair System Silk Touch Shampoo and Conditioner set is designed to provide intense hydration and repair for damaged hair. This duo works together to nourish, strengthen, and restore hair to its natural beauty.

Key Features:
- Enriched with silk proteins to smooth and soften hair
- Formulated to repair and restore damaged hair
- Provides intense hydration and nourishment
- Helps to strengthen hair and prevent breakage
For whom:
This shampoo and conditioner set is ideal for those with damaged or dry hair in need of repair and hydration. It is perfect for anyone looking to restore their hair's health and vitality.

Pros:
- Leaves hair feeling silky and smooth
- Helps to repair and strengthen damaged hair
- Provides intense hydration and nourishment
- Enhances shine and manageability
Cons:
- The scent may be too strong for some individuals
- The product may be on the pricier side compared to other options available in the market

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers advanced repair system and silk touch formula, meeting consumer expectations	GfK
Brand Strength	20	18	Established brand with positive reputation in the hair care industry	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care duos in the market	Euromonitor
Competition	10	8	Facing moderate competition from other premium hair care brands offering similar benefits	Nielsen
Use-case Advantage	5	5	Addresses specific hair repair needs effectively, enhancing user experience	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position the product well in the growing premium hair care segment in India.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—