CADIVEU Generic Professional Brasil Cacau Anti Frizz Shampoo conditioner 300 ml

CADIVEU Generic Professional Brasil Cacau Anti Frizz Shampoo conditioner 300 ml

Key Features: - Contains cacau extract to nourish and strengthen hair - Anti-frizz formula to tame unruly hair - Professional-grade quality for salon-like results
For whom: - Ideal for those with frizzy or unruly hair looking for a salon-quality solution - Suitable for all hair types
Pros: - Leaves hair soft, smooth, and manageable - Helps to reduce frizz and flyaways - Nourishing formula improves hair health and strength
Cons: - May be on the pricier side compared to drugstore brands - Some users may find the fragrance overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers effective anti-frizz solution suitable for Indian hair types	Vogue
Brand Strength	20	15	Well-established brand with positive reputation in India	Brand Equity
Category Momentum	20	10	Strong demand for professional hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar professional hair care products in India	Business Standard
Competition	10	6	Facing moderate competition from other anti-frizz shampoo brands in India	Cosmopolitan
Use-case Advantage	5	5	Addresses common hair frizz issues faced by Indian consumers	Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned anti-frizz shampoo & conditioner in the competitive Indian professional hair care market.

Factor	Rating (out of 5)	Notes
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