CADIVEU Brasil Cacau Extreme Repair Shampoo 300Ml Sulfate Free

CADIVEU Brasil Cacau Extreme Repair Shampoo 300Ml Sulfate Free

- About Product CADIVEU Brasil Cacau Extreme Repair Shampoo is a sulfate-free formula designed to gently cleanse and repair damaged hair. Enriched with cocoa and keratin proteins, it helps to strengthen and nourish hair from within, leaving it healthier and more manageable.

- Key Features This shampoo helps to repair and restore damaged hair, while also providing a deep cleanse without stripping the hair of its natural oils. It is suitable for all hair types, especially for those with dry, damaged, or chemically-treated hair.

- For whom This shampoo is ideal for anyone looking to repair and rejuvenate their hair, especially those with damaged or over-processed hair. It is also great for those who prefer sulfate-free formulas and are looking for a gentle yet effective cleansing option.

- Pros & Cons Pros: Helps to repair and strengthen damaged hair, sulfate-free formula, enriched with cocoa and keratin proteins, suitable for all hair types. Cons: May be on the pricier side compared to other shampoos, some may not prefer the scent of cocoa in their hair products.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains extreme repair formula suitable for Indian hair types.	Vogue
Brand Strength	20	18	Well-established brand with positive reputation in India.	Brand Equity
Category Momentum	20	15	Growing demand for sulfate-free shampoos in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar sulfate-free shampoos in India.	Retail Today
Competition	10	5	Facing moderate competition from other sulfate-free shampoo brands in India.	Beauty Insider
Use-case Advantage	5	3	Addresses common hair damage issues faced by Indian consumers.	Femina
Final Market Score	100	76/100 (3.80/5)	Well-positioned sulfate-free shampoo with strong brand in growing Indian market.

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