Buddha Natural Greys Control Shampoo Natural Hair Cleanser for Grey Hair Ayush Certified Natural 200 ml

Buddha Natural Greys Control Shampoo Natural Hair Cleanser for Grey Hair Ayush Certified Natural 200 ml

Key Features: - Contains natural ingredients like amla, shikakai, and bhringraj - Helps control greying of hair - Ayush certified for quality and efficacy

For whom: - Suitable for individuals with grey hair - Those looking for a natural solution to prevent further greying - People who prefer Ayurvedic products for hair care

Pros: - Contains herbal ingredients that are gentle on the scalp - Helps nourish and strengthen hair - Controls premature greying effectively

Cons: - May not show immediate results and requires regular use - Scent might be too strong for some individuals - Not suitable for all hair types, may not work for everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Specifically formulated for grey hair cleansing needs.	GfK
Brand Strength	20	10	Established brand reputation in natural hair care segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural shampoos.	Kantar
Competition	10	6	Facing moderate competition from other natural grey hair shampoos.	IRI
Use-case Advantage	5	5	Addresses a niche market of individuals with grey hair concerns.	Nielsen
Final Market Score	100	66/100 (3.30/5)	Well-positioned natural grey hair shampoo in a growing market.

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