Brillare Caffeine Shampoo 200 ml

Brillare Caffeine Shampoo 200 ml

Brillare Caffeine Shampoo is a unique formula designed to help combat hair loss and promote healthy hair growth. Enriched with caffeine, this shampoo stimulates hair follicles and promotes blood circulation to the scalp, resulting in stronger and thicker hair.

Key Features:
1. Contains caffeine to stimulate hair follicles
2. Promotes blood circulation to the scalp
3. Helps combat hair loss and promote healthy hair growth
4. Suitable for all hair types

For whom:
Brillare Caffeine Shampoo is ideal for those experiencing hair thinning or loss, as well as anyone looking to improve the overall health and thickness of their hair.

Pros:
- Stimulates hair growth
- Improves hair thickness and strength
- Suitable for all hair types

Cons:
- Some users may find the caffeine scent to be strong
- Results may vary for individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Caffeine-infused formula aligns with current trend for hair growth solutions.	Euromonitor
Brand Strength	20	18	Established brand with positive customer reviews and loyalty programs.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar caffeine shampoos in the market.	AC Nielsen
Competition	10	6	Facing moderate competition from other caffeine-based hair care products.	Kantar
Use-case Advantage	5	3	Specifically targets hair growth and volume needs of Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Brillare Caffeine Shampoo well in the growing Indian hair care market.

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