Biotique Apple Cider Vinegar Hair Shampoo for All Hair Types 300ml

Biotique Apple Cider Vinegar Hair Shampoo for All Hair Types 300ml

- About Product: Biotique Apple Cider Vinegar Shampoo is a gentle formula that cleanses the scalp and hair effectively without stripping away natural oils. It is enriched with the goodness of apple cider vinegar, which helps in balancing the pH levels of the scalp and hair.
- Key Features: This shampoo is free from harmful chemicals like parabens and sulfates, making it safe for everyday use. It has a refreshing apple scent that leaves your hair smelling fresh all day long. The 300ml bottle size is perfect for regular use and lasts a long time.
- For whom: This shampoo is suitable for all hair types, including oily, dry, and normal. It is especially beneficial for those looking to improve their scalp health and reduce dandruff or itchiness.
- Pros & Cons: The pros of this shampoo include its natural ingredients, gentle formula, and effectiveness in cleansing the scalp. However, some users may find the apple scent too strong or might wish for a more moisturizing formula for dry hair types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Tailored formulation for all hair types meets diverse consumer needs.	Euromonitor
Brand Strength	20	18	Established brand reputation for quality and natural ingredients.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the premium natural shampoo segment.	Retail360
Competition	10	8	Facing competition from other established natural shampoo brands.	MarketWatch
Use-case Advantage	5	5	Effective cleansing and conditioning properties for daily use.	BeautyInsider
Final Market Score	100	76/100 (3.80/5)	Strong brand with competitive pricing and broad appeal in growing natural hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—