Bionova Dry and Itchy Scalp Cleanser for Dandruff Flaking 100 ml

Bionova Dry and Itchy Scalp Cleanser for Dandruff Flaking 100 ml

About Product: Bionova Dry and Itchy Scalp Cleanser is specially formulated to provide relief from dandruff and flaking. It is enriched with natural ingredients that gently cleanse the scalp without stripping it of its natural oils.

Key Features: - Contains soothing and hydrating ingredients such as tea tree oil and aloe vera - Helps to reduce itching and irritation on the scalp - Provides a refreshing and cooling sensation during use - Suitable for all hair types

For whom: This product is ideal for individuals who struggle with dry, itchy scalp conditions such as dandruff and flaking. It is suitable for both men and women of all ages.

Pros: - Effectively cleanses the scalp without harsh chemicals - Helps to soothe and calm irritated skin - Leaves the scalp feeling refreshed and revitalized - Can be used regularly without drying out the scalp

Cons: - Some users may find the scent to be too strong - May not completely eliminate severe cases of dandruff on its own - Requires consistent use for best results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients specifically targeting dry and itchy scalp issues.	CosmeticsDesign
Brand Strength	20	18	Established brand with a reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Euromonitor
Competition	10	8	Facing competition from both established and emerging anti-dandruff shampoo brands.	Nielsen
Use-case Advantage	5	5	Addresses a common problem faced by consumers in India.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this product well in the Indian anti-dandruff shampoo market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—