Biolage Professional Fiberstrong Anti Breakage Shampoo 95 less breakage Reduces Hairfall Makes Hair 12x Stronger by Reinforcing Strength Elasticity With Bamboo Vegan Cruelty Free 200ml

Biolage Professional Fiberstrong Anti Breakage Shampoo 95 less breakage Reduces Hairfall Makes Hair 12x Stronger by Reinforcing Strength Elasticity With Bamboo Vegan Cruelty Free 200ml

This Biolage Professional Fiberstrong Anti Breakage Shampoo is specially formulated to reduce hair fall and breakage, while also strengthening hair with bamboo extract.

Key Features: - Reduces hair fall and breakage - Strengthens hair 12x with bamboo extract - Vegan and cruelty-free

For whom: This shampoo is perfect for anyone struggling with hair fall and breakage, looking to strengthen and nourish their hair.

Pros: - Effective in reducing hair fall and breakage - Strengthens hair with natural bamboo extract - Vegan and cruelty-free formula

Cons: - May not be suitable for those with specific allergies to ingredients in the formula.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Bamboo-based formula aligns with the trend towards natural ingredients.	Euromonitor
Brand Strength	20	18	Biolage is a well-known professional haircare brand in India.	Brandwatch
Category Momentum	20	15	Growing demand for anti-breakage shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium anti-breakage shampoos.	AC Nielsen
Competition	10	8	Facing competition from other established anti-breakage shampoo brands in India.	Kantar
Use-case Advantage	5	5	Addresses common hair fall and breakage issues faced by Indian consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit, but faces pricing and competition challenges.

Factor	Rating (out of 5)	Notes
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