Bioderma Node DS Shampooing Anti Dandruff Intense Shampoo Hair Scalp Care White 125 ml BIO1400037

Bioderma Node DS Shampooing Anti Dandruff Intense Shampoo Hair Scalp Care White 125 ml BIO1400037

Key Features: - Formulated with powerful active ingredients to effectively combat dandruff - Soothes irritated scalp and reduces itching - Helps to maintain a healthy balance of the scalp microbiome - Gentle formula suitable for daily use For whom: This shampoo is ideal for those struggling with stubborn dandruff and scalp issues. It is suitable for all hair types and can be used by both men and women. Pros: - Effectively targets dandruff and soothes scalp irritation - Maintains a healthy balance of the scalp microbiome - Gentle formula suitable for daily use - Leaves hair feeling clean and refreshed Cons: - Some users may find the fragrance too strong - May not be suitable for those with extremely sensitive skin

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients for effective dandruff treatment.	Dermatologist India
Brand Strength	20	15	Bioderma is a well-known brand for skincare products in India.	Brandwatch
Category Momentum	20	10	Strong growth in anti-dandruff shampoo market in India.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos in India.	Pricebaba
Competition	10	8	Facing competition from established anti-dandruff shampoo brands in India.	RetailToday
Use-case Advantage	5	3	Offers intensive care for both hair and scalp, addressing multiple concerns.	BeautyGuru
Final Market Score	100	66/100 (3.30/5)	Bioderma Node DS Intense Anti-Dandruff Shampoo is well-positioned in the Indian market with strong brand recognition and competitive pricing.

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