Be Bodywise Keratin Shampoo 250ml Developed by Trichologists Biotin Caffeine Argan Oil Cleanses Scalp Controls Frizz Hair Breakage Paraben Sulphate Free

Be Bodywise Keratin Shampoo 250ml Developed by Trichologists Biotin Caffeine Argan Oil Cleanses Scalp Controls Frizz Hair Breakage Paraben Sulphate Free

Key Features: - Formulated by Trichologists - Contains Biotin, Caffeine, and Argan Oil - Cleanses Scalp - Controls Frizz - Prevents Hair Breakage - Paraben and Sulfate Free

For whom: - Ideal for those looking to improve hair health - Suitable for all hair types - Safe for color-treated hair

Pros: - Made by experts in hair care - Contains beneficial ingredients for hair health - Free of harmful chemicals

Cons: - May not be suitable for those with specific allergies - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates key ingredients like Biotin, Caffeine, and Argan Oil for scalp health.	Vogue India
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium keratin shampoos in the market.	India Today
Competition	10	8	Facing competition from established brands offering similar keratin-based shampoos.	Cosmopolitan India
Use-case Advantage	5	5	Addresses common hair concerns like frizz control and hair breakage prevention effectively.	Femina
Final Market Score	100	76/100 (3.80/5)	Strong product positioned well in the premium keratin shampoo segment in India.

Factor	Rating (out of 5)	Notes
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