Be Bodywise Anti Dandruff Shampoo for Women 300ml Targets Dandruff Removes Visible Flakes Reduces Inflammation Shampoo for Smooth Frizz Free Hair pack of 2

Be Bodywise Anti Dandruff Shampoo for Women 300ml Targets Dandruff Removes Visible Flakes Reduces Inflammation Shampoo for Smooth Frizz Free Hair pack of 2

Be Bodywise Anti Dandruff Shampoo is a specially formulated shampoo designed to target dandruff and provide relief from visible flakes. It effectively cleanses the scalp and reduces inflammation, leaving your hair feeling fresh and clean.
Key Features: - Targets dandruff - Removes visible flakes - Reduces inflammation - Shampoo for smooth, frizz-free hair
This shampoo is ideal for women who struggle with dandruff and want a solution that not only removes flakes but also promotes healthy, frizz-free hair.
Pros: - Targets dandruff at its source - Leaves hair feeling clean and refreshed - Helps reduce inflammation on the scalp Cons: - May not work for all hair types - Scent may be too strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers targeted solution for dandruff, visible flakes, and inflammation.	Euromonitor
Brand Strength	20	18	Established brand with strong reputation for hair care products.	Brand Finance
Category Momentum	20	15	Growing demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 anti-dandruff shampoos.	Retail Gazette
Competition	10	10	Facing moderate competition from other anti-dandruff shampoo brands.	Kantar
Use-case Advantage	5	3	Addresses common hair concerns for Indian women effectively.	Beauty Insider
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position this anti-dandruff shampoo well in the Indian market.

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