BBLUNT Intense Moisture Shampoo with Jojoba and Vitamin E for Dry Frizzy Hair 300 ml

BBLUNT Intense Moisture Shampoo with Jojoba and Vitamin E for Dry Frizzy Hair 300 ml

The BBLUNT Intense Moisture Shampoo is specially formulated for dry and frizzy hair. It contains the goodness of Jojoba and Vitamin E to provide intense nourishment and hydration to your hair, leaving it soft and manageable.

Key features of this shampoo include its ability to deeply moisturize and repair dry strands, tame frizz and flyaways, and improve the overall texture and shine of the hair. It is also free from harmful chemicals like sulfates, parabens, and silicones, making it safe for regular use.

This shampoo is suitable for individuals with dry, frizzy, and damaged hair who are looking for a nourishing and hydrating solution to transform their locks. It is ideal for those who struggle with managing their hair due to frizz and lack of moisture.

Pros: - Deeply moisturizes and hydrates dry hair - Tames frizz and flyaways - Improves hair texture and shine - Free from harmful chemicals - Suitable for regular use Cons: - May not be suitable for individuals with oily hair - Some may find the scent to be too strong

Overall, the BBLUNT Intense Moisture Shampoo with Jojoba and Vitamin E is a great choice for those with dry, frizzy hair looking for a nourishing and hydrating shampoo to improve the overall health and appearance of their locks.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Jojoba and Vitamin E are popular ingredients for dry, frizzy hair treatment.	Vogue
Brand Strength	20	18	BBLUNT is a well-established brand known for quality hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in the market.	Business Standard
Competition	10	8	Facing competition from other established premium hair care brands in India.	Femina
Use-case Advantage	5	5	Specifically formulated for dry and frizzy hair concerns, meeting a common need.	Elle
Final Market Score	100	76/100 (3.80/5)	Well-positioned premium shampoo for dry, frizzy hair in a competitive market.

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