Bare Anatomy Hair Colour Protect Shampoo Retains Colour Upto 8 Weeks Repairs Damage With Amino Acid Quinoa Protein For Dry Frizzy Coloured Hair For Unisex 250ml

Bare Anatomy Hair Colour Protect Shampoo Retains Colour Upto 8 Weeks Repairs Damage With Amino Acid Quinoa Protein For Dry Frizzy Coloured Hair For Unisex 250ml

This Colour Protect Shampoo from Bare Anatomy is specially formulated with amino acid quinoa protein to provide 8 weeks of colour retention and damage repair for dry, frizzy hair.

Key Features:
- Contains amino acid quinoa protein for deep nourishment
- Provides 8 weeks of colour retention
- Helps repair damage and restore hair health
- Suitable for both men and women

For whom:
This shampoo is ideal for individuals with dry, frizzy hair who want to extend the life of their hair colour while also strengthening and repairing their hair.

Pros:
- Long-lasting colour retention
- Repairs damage and improves hair health
- Suitable for both men and women

Cons:
- May not be suitable for those with oily hair types
- Some may find the price point to be higher than other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with amino acid quinoa protein for color protection and damage repair.	Gartner
Brand Strength	20	15	Established brand reputation in the hair care segment.	Brandwatch
Category Momentum	20	10	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products.	Euromonitor
Competition	10	6	Facing strong competition from established and emerging hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses the specific needs of dry and frizzy hair.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong market potential with competitive positioning in the premium hair care segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—