BAKE 2 Salicylic Acid Anti Dandruff Shampoo for Scalp Strengthening Dry Itchy Scalp For Men Women 200ml

BAKE 2 Salicylic Acid Anti Dandruff Shampoo for Scalp Strengthening Dry Itchy Scalp For Men Women 200ml

About Product: BAKE 2 Salicylic Acid Anti Dandruff Shampoo is specially formulated to effectively treat dandruff and strengthen the scalp. Its key ingredient, salicylic acid, helps to exfoliate the scalp, remove dead skin cells, and reduce flakiness. This shampoo is suitable for both men and women and comes in a convenient 200ml size.

Key Features: - Contains salicylic acid for effective dandruff treatment - Strengthens the scalp and reduces flakiness - Suitable for both men and women - Comes in a 200ml size for convenient use

For whom: This shampoo is ideal for individuals struggling with dandruff, dry and itchy scalp, and those looking to strengthen their scalp health. It is suitable for both men and women of all hair types.

Pros: - Effectively treats dandruff - Strengthens the scalp - Suitable for both men and women - Convenient size for regular use

Cons: - May not be suitable for individuals with sensitive skin - Strong salicylic acid scent may not be appealing to everyone

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains salicylic acid for effective dandruff control.	Cosmetics Design Asia
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Strong demand for anti-dandruff shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing competition from established anti-dandruff shampoo brands.	Euromonitor
Use-case Advantage	5	5	Addresses dry and itchy scalp issues for both men and women.	Beauty World
Final Market Score	100	66/100 (3.30/5)	Competitively positioned anti-dandruff shampoo with strong market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—