Baidyanath Asli Ayurved Shikakai and Bhringraj Nourishing Shampoo I Hair Strong Shampoo I Coconut Oil I 200 ML Pack of 2 Sulfate Paraben Free

Baidyanath Asli Ayurved Shikakai and Bhringraj Nourishing Shampoo I Hair Strong Shampoo I Coconut Oil I 200 ML Pack of 2 Sulfate Paraben Free

About Product: This Baidyanath shampoo is a nourishing hair care product that combines the benefits of Shikakai and Bhringraj with Coconut Oil. It is a sulfate and paraben-free formula that helps in strengthening the hair from root to tip.

Key Features: - Contains natural ingredients like Shikakai, Bhringraj, and Coconut Oil - Helps in nourishing and strengthening the hair - Free from sulfates and parabens - Suitable for all hair types - Comes in a pack of 2 - 200 ML each

For whom: This shampoo is suitable for both men and women who are looking for a natural hair care solution that helps in strengthening and nourishing their hair.

Pros: - Contains powerful Ayurvedic ingredients - Helps in improving hair strength and texture - Free from harmful chemicals like sulfates and parabens - Comes in a convenient pack of 2

Cons: - May not lather as much as traditional shampoos - Some users may find the scent overpowering

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Shikakai and Bhringraj are popular Ayurvedic ingredients for hair strengthening.	Ayurvedic Times
Brand Strength	20	18	Baidyanath is a trusted Ayurvedic brand with a loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2 sulfate and paraben-free shampoos.	Retail Today
Competition	10	8	Facing competition from other Ayurvedic hair care brands in the market.	Market Watch
Use-case Advantage	5	5	Addresses the need for natural hair care solutions in the market.	Beauty Insights
Final Market Score	100	76/100 (3.80/5)	Strong market potential due to brand trust, natural ingredients, and competitive pricing.

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