Ayur herbal Amla Shikakai Shampoo for all hair type 1000ml

Ayur herbal Amla Shikakai Shampoo for all hair type 1000ml

About the Product: Ayur Herbal Amla Shikakai Shampoo is a natural, Ayurvedic formula that cleanses and nourishes your hair without any harsh chemicals. It is known for its mild and gentle cleansing properties, making it suitable for all hair types.

Key Features: - Enriched with the goodness of Amla and Shikakai, known for promoting hair growth and reducing hair fall - Helps in maintaining the natural pH balance of the scalp - Strengthens hair follicles and prevents dandruff

For Whom: This shampoo is suitable for all hair types, including dry, oily, damaged, and chemically-treated hair. It is especially beneficial for those looking for a natural and gentle hair care solution.

Pros: - Natural ingredients that are gentle on the scalp - Helps in maintaining healthy and lustrous hair - Affordable and comes in a large 1000ml bottle

Cons: - May not lather as much as chemical-laden shampoos - Scent may be strong for some users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Amla and Shikakai ingredients suitable for all hair types	India Today, Hindustan Times
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar herbal shampoos	The Economic Times, Livemint
Competition	10	6	Facing competition from other established herbal shampoo brands	Business Insider, The Hindu
Use-case Advantage	5	5	Addresses common hair concerns like dandruff and hair fall	Vogue, Femina
Final Market Score	100	66/100 (3.30/5)	Well-positioned herbal shampoo in a competitive Indian market

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