Avimee Herbal Shakuntala Hair Fall Control Hair Cleanser With Keratin Protein Nansyl For Strong and Shiny Hair Sulphate Paraben Free For Men and Women 200 mL

Avimee Herbal Shakuntala Hair Fall Control Hair Cleanser With Keratin Protein Nansyl For Strong and Shiny Hair Sulphate Paraben Free For Men and Women 200 mL

Avimee Herbal Shakuntala Hair Fall Control Cleanser is a natural shampoo enriched with keratin protein and Nansyl to help strengthen and nourish the hair. This product is formulated without sulphates and parabens, making it gentle and safe for daily use.

Key Features: - Contains keratin protein and Nansyl for hair nourishment - Sulphate and paraben-free formula - Helps control hair fall and promote strong, shiny hair - Suitable for both men and women - Comes in a 200 mL bottle

For whom: This product is suitable for individuals looking to control hair fall and improve the strength and shine of their hair. It is ideal for both men and women who want a natural and effective hair cleansing solution.

Pros: - Enriched with keratin protein for hair nourishment - Sulphate and paraben-free formula for gentle cleansing - Helps control hair fall and promote strong, shiny hair

Cons: - May not lather as much as traditional shampoos due to the absence of sulphates - Some users may prefer a different scent than the herbal fragrance of this cleanser

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Key ingredients like Keratin Protein and Sulphate-Free align with current market trends.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation for hair care products.	Brand Equity
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium herbal shampoos.	Retail360
Competition	10	0	Intense competition in the herbal shampoo segment with multiple established players.	MarketWatch
Use-case Advantage	5	3	Suitable for both men and women, catering to a wide consumer base.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Strong brand with competitive pricing and on-trend features, but faces tough competition in the herbal shampoo market.

Factor	Rating (out of 5)	Notes
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