Aveeno Baby Kids Curly Hair Shampoo With Oat Extract Shea Butter 12 Fl Oz 1 Count

Aveeno Baby Kids Curly Hair Shampoo With Oat Extract Shea Butter 12 Fl Oz 1 Count

This Aveeno Baby Kids Curly Hair Shampoo is specially formulated with oat extract and shea butter to gently cleanse and moisturize your child's curly hair.

Key Features: - Made with natural ingredients like oat extract and shea butter - Gentle formula suitable for kids with curly hair - Leaves hair soft, smooth, and easy to manage

For whom: This shampoo is ideal for parents looking for a gentle and effective hair care solution for their children's curly hair. It is suitable for all hair types and is safe for daily use.

Pros: - Made with natural ingredients - Gentle formula suitable for kids - Leaves hair soft and manageable

Cons: - Some users may find the scent too strong - May not lather as much as other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Oat extract and shea butter align well with the trend towards natural ingredients in baby shampoos.	Euromonitor
Brand Strength	20	15	Aveeno is a trusted brand known for gentle baby care products.	Brandwatch
Category Momentum	20	10	Growing demand for natural baby hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium baby shampoo brands in India.	AC Nielsen
Competition	10	6	Facing competition from both international and local brands offering similar natural baby hair care products.	Kantar
Use-case Advantage	5	5	Specifically formulated for curly hair, addressing a niche need in the market.	GfK
Final Market Score	100	66/100 (3.30/5)	Aveeno Baby Kids Curly Hair Shampoo is well-positioned in the Indian market due to its brand strength, natural ingredients, and competitive pricing.

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