Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2

Atrimed Denz Darc Herbal Therapeutic Shampoo for Healthy Hair Natural Hair Colour Protection with Hibiscus Aloe Vera 200ml Pack of 2

This herbal therapeutic shampoo by Atrimed is specifically formulated with hibiscus and aloe vera to promote healthy hair and protect natural hair color. The unique blend of botanical ingredients helps to strengthen hair strands and nourish the scalp, resulting in improved hair quality and color protection.

Key Features:
- Enriched with hibiscus and aloe vera
- Promotes healthy hair and scalp
- Protects natural hair color
- Strengthens hair strands
- Suitable for all hair types

For whom:
This shampoo is ideal for individuals looking to maintain their hair's health and natural color. It is suitable for all hair types and can be used by both men and women.

Pros:
- Natural ingredients
- Promotes hair health
- Protects hair color
- Strengthens hair strands

Cons:
- May not lather as much as traditional shampoos
- Some users may find the herbal scent overpowering at first

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Incorporates popular natural ingredients for healthy hair, aligning with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with positive reputation in the hair care segment.	Brand Equity
Category Momentum	20	15	Growing demand for herbal hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the herbal shampoo segment, offering value for money.	AC Nielsen
Competition	10	8	Facing moderate competition from other established herbal shampoo brands in the market.	Kantar
Use-case Advantage	5	5	Addresses the need for natural color protection and healthy hair maintenance.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned herbal shampoo with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—