Assure Moisture Rich Shampoo With Green Tea Extract Pack Of 2

Assure Moisture Rich Shampoo With Green Tea Extract Pack Of 2

Assure Moisture Rich Shampoo with Green Tea Extract is a hydrating and nourishing shampoo designed to provide moisture to dry and damaged hair. It contains green tea extract which helps to strengthen hair and improve its overall health.

Key Features:
1. Infused with green tea extract for added strength and moisture
2. Hydrates and nourishes dry and damaged hair
3. Improves hair health and manageability
4. Pack of 2 for long-lasting use

For whom:
Ideal for those with dry, damaged, or brittle hair in need of hydration and repair. Suitable for all hair types.

Pros:
1. Provides deep moisture to dry hair
2. Strengthens hair with green tea extract
3. Improves hair manageability
4. Comes in a pack of 2 for convenience

Cons:
1. May be too heavy for those with oily hair
2. Scent may be too strong for sensitive individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Green tea extract aligns with current consumer preferences	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base	Kantar
Category Momentum	20	15	Growing demand for natural ingredient shampoos	Mintel
Price Positioning	20	15	Competitively priced for a pack of 2	GfK
Competition	10	5	Facing strong competition from similar herbal shampoos	IRI
Use-case Advantage	5	3	Effective in maintaining hair moisture	Nielsen
Final Market Score	100	76/100 (3.80/5)	Assure Moisture Rich Shampoo with Green Tea Extract is well-positioned in the Indian market for natural ingredient shampoos.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—