Arata Hair Fall Defense Onion Shampoo 200 ML Controls Hair Fall Helps Strengthen Smoothen Hair With Onion Oil Rice Water Apple Cider Vinegar and Aloe Vera

Arata Hair Fall Defense Onion Shampoo 200 ML Controls Hair Fall Helps Strengthen Smoothen Hair With Onion Oil Rice Water Apple Cider Vinegar and Aloe Vera

Key Features: - Infused with natural ingredients like onion oil, rice water, apple cider vinegar, and aloe vera - Strengthens hair follicles to reduce hair fall - Smoothens hair texture for a silky finish - Promotes healthy scalp and hair growth

For whom: - Those experiencing hair fall or thinning hair - People looking for a natural solution to strengthen and nourish hair - Individuals with dry or damaged hair in need of hydration and repair

Pros: - Contains natural ingredients known for their hair care benefits - Strengthens hair from the roots to prevent breakage - Helps improve scalp health and promote new hair growth

Cons: - May have a strong smell due to the presence of onion oil - Some users may not see immediate results and may require consistent use to see improvements

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of onion oil, rice water, apple cider vinegar, and aloe vera aligns with current consumer preferences for natural hair care products.	Euromonitor
Brand Strength	20	18	Strong brand reputation for quality and innovation in hair care.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural ingredient shampoos in the market.	GfK
Competition	10	8	Facing moderate competition from established and emerging natural hair care brands.	Nielsen
Use-case Advantage	5	5	Addresses common hair fall issues while providing nourishment and smoothness.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural ingredient shampoo with strong brand backing.

Factor	Rating (out of 5)	Notes
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