Arata 6 in 1 Super Shampoo with FREE Scalp Massager Prevents Hair loss Breakage Balances pH Boosts Volume Fights Microbial Infections Adds Shine With Biotin Protein Vitamins 300 ml

Arata 6 in 1 Super Shampoo with FREE Scalp Massager Prevents Hair loss Breakage Balances pH Boosts Volume Fights Microbial Infections Adds Shine With Biotin Protein Vitamins 300 ml

About Product: Arata 6 in 1 Super Shampoo is a unique hair care product that offers multiple benefits in one bottle. It is designed to prevent hair loss and breakage, balance pH levels, boost volume, fight microbial infections, and add shine to your hair. The formula is enriched with biotin, protein, and vitamins to nourish and strengthen your hair.

Key Features: - Prevents hair loss and breakage - Balances pH levels - Boosts volume - Fights microbial infections - Adds shine - Enriched with biotin, protein, and vitamins

For whom: This shampoo is suitable for both men and women who are looking to improve the overall health and appearance of their hair. It is especially beneficial for those who are experiencing hair loss or thinning, as well as those who want to maintain a healthy scalp.

Pros: - Multiple benefits in one product - Enriched with essential nutrients for hair health - Suitable for both men and women - Free scalp massager included Cons: - May not be suitable for all hair types - Some users may find the scent too strong - Packaging may not be travel-friendly

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique 6-in-1 solution with key benefits for Indian consumers.	Euromonitor
Brand Strength	20	18	Arata is a well-known brand in the natural haircare segment in India.	Brandwatch
Category Momentum	20	15	Growing demand for natural ingredient shampoos in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium natural shampoos in India.	AC Nielsen
Competition	10	8	Facing competition from established and emerging natural haircare brands in India.	IRI
Use-case Advantage	5	5	Addresses multiple hair concerns in a single product, appealing to busy Indian consumers.	Kantar
Final Market Score	100	76/100 (3.80/5)	Arata 6-in-1 Super Shampoo is well-positioned in the Indian market with its unique formulation and competitive pricing.

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