Apple Cider Vinegar Tea Tree Rosemary Shampoo Sulfate Free Natural Organic Shampoo for Oily Hair Dandruff Itchy Scalp Thinning Hair Ideal for Women Men with Dry Scalp Grey Hair

Apple Cider Vinegar Tea Tree Rosemary Shampoo Sulfate Free Natural Organic Shampoo for Oily Hair Dandruff Itchy Scalp Thinning Hair Ideal for Women Men with Dry Scalp Grey Hair

About Product: This Apple Cider Vinegar Tea Tree Rosemary Shampoo is a sulfate-free, natural organic treatment designed to target oily hair, dandruff, itchy scalp, and thinning hair. It is specially formulated with ingredients known for their cleansing and nourishing properties.

Key Features: - Contains apple cider vinegar, known for its ability to balance pH levels and clarify the scalp - Infused with tea tree oil and rosemary, which have antibacterial and anti-inflammatory properties - Suitable for both men and women with dry scalp or grey hair - Free of sulfates, parabens, and other harsh chemicals

For Whom: This shampoo is ideal for individuals with oily hair, dandruff, itchy scalp, or thinning hair. It is also suitable for those with dry scalp or grey hair looking for a natural and gentle hair care solution.

Pros: - Helps to control excess oil production and reduce dandruff - Soothes and nourishes the scalp, promoting healthy hair growth - Gentle on the scalp and suitable for daily use - Leaves hair feeling clean, refreshed, and revitalized

Cons: - Some users may find the scent of apple cider vinegar strong - May take time to see noticeable results, especially for severe scalp conditions

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Sulfate-free formula with organic ingredients meets consumer preferences for natural and effective hair treatments.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for natural hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural hair care products in the market.	Kantar
Competition	10	8	Facing competition from other established natural hair care brands offering similar solutions in the market.	Nielsen
Use-case Advantage	5	5	Addresses common hair issues like oily scalp, dandruff, and thinning hair, catering to a wide range of consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural shampoo for diverse hair concerns in a competitive market.

Factor	Rating (out of 5)	Notes
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