Anomaly Strengthening Shampoo 1 Count

Anomaly Strengthening Shampoo 1 Count

This strengthening shampoo is specially formulated to repair and protect hair from damage caused by heat styling, chemical treatments, and environmental factors. It contains a blend of nourishing ingredients that help to strengthen hair strands, reduce breakage, and improve overall hair health.

Key Features: - Contains nourishing ingredients to strengthen hair - Repairs and protects hair from damage - Reduces breakage and improves hair health - Suitable for all hair types

For whom: This shampoo is ideal for anyone looking to strengthen and improve the health of their hair. It is suitable for all hair types and is especially beneficial for those with damaged or weak hair.

Pros: - Strengthens hair and reduces breakage - Nourishing formula improves hair health - Suitable for all hair types

Cons: - May be on the pricier side compared to other shampoos - Some users may not notice immediate results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers unique strengthening formula suitable for Indian hair types.	Beauty Insider, Vogue India
Brand Strength	20	10	Established brand with loyal customer base in India.	Brand Equity
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium shampoos in India.	Retail360
Competition	10	6	Facing strong competition from established and emerging hair care brands in India.	ET Retail
Use-case Advantage	5	5	Addresses common hair damage issues faced by Indian consumers.	Femina
Final Market Score	100	66/100 (3.30/5)	Anomaly Strengthening Shampoo holds a strong position in the premium hair care segment in India.

Factor	Rating (out of 5)	Notes
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