Amway satinique hairfall control shampoo 250 ml

Amway satinique hairfall control shampoo 250 ml

Key Features: - Contains patented Enerjuve complex to strengthen hair from root to tip - Infused with biotin to promote hair growth and prevent breakage - Formulated with botanical extracts to nourish and moisturize the scalp For whom: - Ideal for individuals experiencing hair fall and looking to strengthen their hair - Suitable for all hair types, including color-treated hair Pros: - Effectively reduces hair fall and promotes hair growth - Leaves hair feeling soft, smooth, and manageable - Pleasant scent that lingers throughout the day Cons: - May be on the pricier side compared to other shampoo brands - Some users may find the formula to be too heavy for their hair type

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients known to strengthen hair and prevent hair loss	CosmeticsDesign
Brand Strength	20	18	Amway is a well-known and trusted brand in India	Brandwatch
Category Momentum	20	15	Growing demand for hairfall control products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar hairfall control shampoos in India	Euromonitor
Competition	10	8	Facing competition from both established and emerging hairfall control shampoo brands in India	Nielsen
Use-case Advantage	5	5	Specifically targets hairfall issues, meeting a common need in the market	GfK
Final Market Score	100	76/100 (3.80/5)	Strong brand and feature fit position Amway Satinique Hairfall Control Shampoo well in the competitive Indian haircare market.

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