Amway SATINIQUE Glossy Repair Conditioner 250 ml SATINIQUE Glossy Repair Shampoo 250 ml

Amway SATINIQUE Glossy Repair Conditioner 250 ml SATINIQUE Glossy Repair Shampoo 250 ml

Key Features: - Contains ENERJUVE to repair, revitalise and nourish hair - Formulated to restore damaged hair to its natural, healthy state - Features a blend of silk amino acids and keratin to strengthen and protect hair - Leaves hair shiny, smooth and manageable - Suitable for all hair types
For whom: Ideal for those with damaged, dull or rough hair in need of repair and rejuvenation.
Pros: - Effective in repairing and restoring damaged hair - Leaves hair looking glossy and healthy - Pleasant fragrance - Suitable for all hair types
Cons: - May be on the pricier side compared to other shampoos and conditioners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains ingredients suitable for repairing and enhancing hair gloss	GfK
Brand Strength	20	18	Amway is a well-established brand known for quality hair care products	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care sets in India	Nielsen
Competition	10	8	Facing competition from other established premium hair care brands in India	Statista
Use-case Advantage	5	5	Addresses the need for repairing damaged hair while providing gloss	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing premium hair care market segment.

Factor	Rating (out of 5)	Notes
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