Amrutveni Hair Cleansing Nectar Biotechnologically Engineered For Lush Beautiful and Healthy Hair 100ml Pack of 1

Amrutveni Hair Cleansing Nectar Biotechnologically Engineered For Lush Beautiful and Healthy Hair 100ml Pack of 1

Key Features: - Biotechnologically engineered formula - Cleanses hair gently - Promotes lush, beautiful, and healthy hair - Comes in a convenient 100ml pack

For whom: Ideal for individuals looking to improve the health and appearance of their hair. Suitable for all hair types.

Pros: - Gently cleanses without stripping natural oils - Helps improve hair health and appearance - Convenient size for travel or daily use

Cons: - May not lather as much as traditional shampoos - Some may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative biotechnological formulation for enhanced hair health	GfK
Brand Strength	20	10	Established brand reputation in the hair care segment	Euromonitor
Category Momentum	20	15	Growing demand for premium hair care products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium hair care products	Kantar
Competition	10	6	Facing moderate competition from established and emerging brands	IRI
Use-case Advantage	5	5	Addresses specific hair concerns effectively	Nielsen
Final Market Score	100	66/100 (3.30/5)	Innovative biotechnological hair cleansing nectar with strong market potential.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—